Creating a popular brand is not just about the goods or services a business sells, but the links it makes with the characters that love and believe it. Here, we think there’s nowhere this is more valuable today than on social media. Our series of deep listening and analytics, social management, customer care, and support solutions allow businesses and labels of all dimensions to be more open, real, and empathetic on social and build a kind of real relationship with their customers that encourage their sales ahead.